top of page



BSDirect was founded in 2011 with a goal of providing DRTV Management services through strategic alliances.  BSDirect is a full service management and consulting agency with the experience, executive management and relationships to take your product from concept through roll-out in Direct Response TV Marketing and Retail distribution.

Campaign Management and Consulting

Bryan is a highly accomplished DRTV industry veteran with over 25 years of experience in Direct Response operations, campaign management and product development. He has held roles overseeing new product development, global sourcing, manufacturing and import, as well as in Direct Response TV operations, to include the management of TV media, telemarketing call centers, digital commerce, order processing, fulfillment, customer service, P&L modeling, and cash flow planning.


Bryan has held roles as VP of Operations at FitnessIQ, LLC/JHDirect, LLC and most recently as a Chief Operating Officer and partner at Dynamic TV Marketing, Inc. Most notable was his role as VP of Operations at JHDirect, a privately held company that was fully funded by JH Partners, LLC. JH Partners is a private equity firm specializing in leveraged buyouts, middle market, recapitalizations, PIPEs, growth capital, and expansion capital investments in emerging markets. JH Partners companies’ include Bare Essentials, Frette, Ouidad, and Pete’s Coffee and Bell, to name a few.


His attention to detail and demand for excellence sets Bryan apart, which is why he’s regarded as one of the best operations executives in the industry.


Bryan proudly served as a U.S. Marine between 1983 and 1987 and studied at The Ohio State University.

"I'm extremely proud of my accomplishments and the way I've conducted myself in the DRTV industry.  I encourage you to ask around about Bryan Sweeney.  You will find that most everyone you encounter will have had a positive experience and will agree that I am one of the most trusted and talented operations executives in the business."--Bryan Sweeney


bottom of page