BSDirect Management and Consulting (BSD) is full service company specializing in Direct Response Television. With over 23 years' experience, from marketing consumer products to the using a multi-channel approach that includes TV, Digital Media and Retail distribution, BSD’s clients are provided with a turnkey solution to achieve each of their specific business objectives.
From creative development, all the way through long-term operational management of a campaign, BSD has the experience or relationships needed at every aspect of the marketing chain. We take a very analytical approach and always manage to provide key performance metrics that drive our mutual success.
BSD has developed key relationships with "best in class" vendors and we help you choose the vendors for your project with meticulous detail, considering your product category, offer and key business objectives. We can serve as the in-house marketing arm to help keep internal costs and overhead down when navigating through the very unique marketing approach of the Direct Response Industry.
Some companies have a team of talented individuals and just need industry specific consultation. BSD has the executive level and hands-on experience to put your team on right path to success as well as making strategic introductions to specialized industry vendors with preferred rates. Let BSD be your guide.
BSD has the experience, knowledge and tools to build a ProForma Model to determine the "key metrics of success" and cash requirements before you invest. DRTV is an exciting and fast-paced industry that lives little room for guesswork. It's important to fully understand the potential ups and downs of a campaign before outlaying a plan.
The world of video screens is being revolutionized by the web, tablets, and smartphones. BSD works with the "best in class" media agencies to plan integrated “media buys” that include the best of traditional TV advertising (broadcast, cable, satellite and PI) for Long Form and Short Form media, with blends of emerging digital video formats. The goal is not only to improve audience targeting and reduce costs, but to leverage the rising trend of concurrent media usage – where audiences watch big-screen TVs and play with mobile devices in their hands at the same time.
Telemarketing consists of Interactive Voice Response (IVR), low cost live agent and highly trained sales professionals, known as boutique call centers. The right approach depends on many factors, which are determined in the discovery process. In order to be able to handle call volume, you need a sufficient number of agents available at any given time in the call rotation. This is done by setting up Cloud Routing, which sends calls to the right Call Center anywhere in the country.
We can serve as the in-house marketing arm to manage all phases of digital marketing from search, display, video display, Facebook Ads, retargeting, social media, blogger infuencers, mobile deployment, SEO/SEM and analytics. We can also set-up and manage your products on Amazon, using either 3rd party fulfillment or FBA (Fulfilled by Amazon).
Customer service represents the pulse of your business. Communication for your customers is difficult if you don't have a centralized call center service system. Live chat, email, live operators, plus Facebook and Twitter correspondence are all time-consuming aspects of managing your call center. Finding the perfect call center can be difficult. BSD has relationships with the top call centers in the business.
BSD has developed key relationships with both Long and Short Form creative development to fit any budget. Our approach takes the guess work out of the process and places your campaign with the best production company for the job. BSD will continue to manage the show creative process through concept to completion.
BSD has fulfillment service relationships in several parts of the country. It's important to work with a dedicated fulfillment & logistics management team that helps solve your most complex Fulfillment Campaign Management and order fulfillment challenges in order to achieve your DRTV and/or eCommerce goals, complete with executive level reporting systems and dashboards.
Whether you want to become a vendor or record in retail or work through a distributor, BSD can be your guide. By leveraging the experiences and expertise from successful products like the Shake Weight, BSD has the relationships and experience to put your product on the path to success.
MRP & LOGISTICS
Logistics and Material Resource Planning (MRP) are some of the most critical areas of any business. With every product campaign, the majority of your capital is tied up in inventory. Having too much or too little can make or break your business. Due to the huge swings in sales, which is the nature of DRTV marketing, inventory forecasting is critical. This is an area that cannot be left to chance.
Credit Card Processing and bad debt management are critical in delivering the highest return on your investment. Working with the credit card processors who understand Direct Response Marketing is equally critical. BSD has solutions for most every product category.